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Apostrofo or apostrophe is a symbol to indicate a sense of ownership, or the marking of a possessive case. For example, Joe’s Nike. That little symbol after the name Joe suddenly turns a global power brand into something that belongs to Joe. True, Joe’s Nike may be an old pair of cross trainers, but it still has the heft of the entire brand and makes Joe feel like he’s a champion. Brands rule the world and consumers flock to brands because they express clearly what each person wants to say. A Mercedes or BMW says I’ve made it. Nike says I’m a stylish athlete and Apple says I value excellence with a sense of simplicity. These are perceptions the brands have taken years to cultivate. And once you have these brands, they instantly reflect those values on to you. Apostrofo brings together an international network of seasoned experts across a variety of fields from branding to advertising, media, software-defined marketing, CPG marketing, design thinking and ERP solutions. In short, everything a company needs to grow exponentially in today’s connected world. Get access to global thinking and leading-edge solutions wherever you are. Apostofo is just a click or call away.
The idea of Apostrofo’s Consortium was conceived by its founder Shaji Kizhakathra who has more than 25 years’ experience in advertising handling myriad multinational brands abroad. From clients’ perspective, if they manage to streamline all their requirements and converge them to a single point, they will have peace of mind and can focus more on their business objectives. In other words, what is happening today is that clients avail service from different service providers who are specialists in a particular area, which in turn has no connectivity and synergy across. As a result, the clients forcibly spend their precious time and money on describing a brand before each service provider, that might be perceived in different ways. As far as process management of a company is concerned, in today’s world, everything is being changed to Digital, which is inevitable. When a traditional and conventional process management converts to a digital environment, we will have to take companies into confidence – youngsters from the post digital era may not accomplish the need. Such a paradigm shift can only happen when most modern technologies are sandwiched between brilliant professionals who have immense experience in the pre-digital era, and youngsters with fertile and aspiring minds in the post-Digital era. Knowing this, Apostrofo made a consortium by collaborating a pool of high-end professionals and service providers to give a 360-degree solution to the brand, and most importantly, all have been conceived to give a 100% Digital face to the brand.
With years of research and experiments, we are packed with award-winning minds who are experts in ERP, Cyber Security, Events, and through-the-line advertising - Digital, Activation, Social, Ambient Advertising, with years of experience in the Middle East. Among them, they have worked at agencies like O&M, FP7, Saatchi & Saatchi, Publicis, Percept, Kenneth Cole, Lowe, DDB Mudra, OMD, JWT, FCB and research agencies like AC Nielsen, Ipsos, Earnst & Young etc., i.e., the biggest names in the global Advertising & Communication industry.
Founder & Managing Director,
Apostrofo Strategic Branding &
Marcom International Pvt. Ltd
Founder &
Director -
Gateway ERP Solutions,
UAE & INDIA
Founder &
Managing Director,
Avanzo Cyber Security
Founder &
CEO, Series-5 Labs,
IIM-Bangalore
Founder & CEO - XPRESSO GLOBAL
Co-Creative Founder & President,
Us Communications, Canada
All that a startup company requires comes under this session. Set off your business
establishing journey! Reinforce the corporate identity with ample use of effective
mediums.... A positive brand image requires a
positive brand impression. And a topping
impression ensures great revenue! Hence this establishing phase of a business is of
prime importance and it involves Brand discovery, Brand foundation, Brand identity,
Asset creation and we help you create a strong online presence.
Includes:
Brand Nomenclature,
Product Design, Brand Positioning, Market Research, Logo Design, Corporate Identity,
Trade Mark, Brochure, Website Design & Development, E-Commerce Website, Sketches &
Illustration, Storyboard, Ad Film, Title Graphics, Motion Posters, Corporate Film,
VFX,
3D Modeling, Content Writing, Copywriting, Language Translation.
Apostrofo offers comprehensive and leading-edge solutions to business entities focusing
on the digital realm. We offer everything you need to grow, from Branding to
Advertising, Design thinking, Online & Offline media engagements,... Customer engagements,
and UX through software-defined marketing, Business
process management, Cybersecurity solutions & Data protection...which goes in and
around
the brand... to become a brand custodian, leveraging an international network of
seasoned experts from across the globe.
We offer everything you need to grow, from Branding to Advertising, Online & Offline
media engagements, Virtual events, Customer engagements, UX through software-defined
marketing, Design thinking, Business process management, Cybersecurity solutions &
Data
protection...which goes in and around the brand... to become a brand custodian,
leveraging an international network of seasoned experts from across the globe. By
integrating advanced marketing tools like SDM, booking portals and digital events,
get a
super-interactive customer base in no time!
Series5 Labs: Software Defined Marketing (SDM) - A programmatic cloud-based platform
to
manage assets across all mass media, create TG specific NEXT-GEN experiences, run
marketing campaigns and report real time analytics with machine learning and
artificial
intelligence, especially helpful for Shopping malls, Transportation and hospitality
sectors.
XPRESSO Global: Digital Events & Product Launches: In the age of Digital
transformation,
where everything is being moved to a digital platform, Digital events play a pivotal
role in promoting products and services. companies to plan their events
scientifically
and execute the same most professionally. Hence, If you are looking forward to
hosting
an event virtually, an event of any nature and scale, please do let our experts be
your
arm in hosting the same. APOSTROFO, works in partnership with Xpresso Global headed
by
Aftab Shoukath, and we will make sure that your event is a great success with
awesome OG
experience.
Includes:
Digital Marketing,
Website and Social Media Maintenance & AMC, SDM - Artificial Intelligence & Machine
Learning, Digital Events and Product Launches, Brand Promotions - POS, Ambient
Marketing, Digital, Activation, Social, Influencer, Ambient, Direct Marketing and
Traditional Advertising.
World's 1st BPM enabled industry specific Gateway ERP helps
businesses to create full process support applications
involving multiple users across functional areas. This helps you in attaining fair
decision making and responsibility-oriented culture within the company....
GatewayERP is based in UAE with over 150 satisfied clients with around 30 business
verticals. Improving process throughput and Reducing Process Steps are the two
biggest
drivers for BPM, followed by Improving Accuracy & Repeatability. Challenge of
bringing
operational discipline is handled while deriving functional flow and data
visualization.
Decision support mechanism enabled in the areas of decision making. Real Time
Monitoring
is possible. We adhere to the principles of constructing BPM in any industry, dealt
with.
Includes:
Complete management of
Retail Processes & Asset Management
AVANZO is a team of professionals headed by Dr. Pattathil Dhanya Menon, India’s first
woman cybercrime specialist, with more than 15 years of experience in cyber laws and
cyber security solutions and recipient of ‘Woman of the Year ‘award from the President
of India.... Dr. Pattathil Dhanya Menon,
pursued her career in Cyber Crime, a phenomenon
that a newly Digital India was slowly waking up to. Worked as a consultant for the
Govt.
of India and now offers consultancy to over sixteen State Governments in India,
including Kerala. In 2010, she founded Avanzo and streamlined services into that
vertical.
We are in a rapid digital transformation phase where everyone –‘Grocer to Tailor to
Hair
stylist to MSMEs' and Corporates - All shifting to the Digital platform. Every
business
now is going to be governed by Data. Hence, in this “Data Driven Economy”, "Data
Security” is of paramount importance to any organization irrespective of its
size.
Includes :
Cyber Forensics,
Cyber Investigation, Blockchain Security
If we combine the above four categories, it transcends to an explicit consultancy
service, that equips you to develop strategies, tighten operations, boost revenues and
prosper business altogether.... Apostrofo makes
its way hand in hand for the smooth
operations and right actions on time.
Includes:
Strategic branding,
Brand Auditing, Brand Consultancy on various levels with experts.
