Apostrofo or apostrophe is a symbol to indicate a sense of ownership, or the marking of a possessive case. For example, Joe’s Nike. That little symbol after the name Joe suddenly turns a global power brand into something that belongs to Joe. True, Joe’s Nike maybe an old pair of cross trainers, but it still has the heft of the entire brand and makes Joe feel like he’s a champion. Brands rule the world and consumers flock to brands because they express clearly what each person wants to say. A Mercedes or BMW says I’ve made it. Nike says I’m a stylish athlete and Apple says I value excellence with a sense of simplicity. These are perceptions the brands have taken years to cultivate. And once you have these brands, they instantly reflect those values on to you.
Apostrofo brings together an international network of seasoned experts across a variety of fields from branding to advertising, media, software-defined marketing, CPG marketing, design thinking and ERP solutions. In short, everything a company needs to grow exponentially in today’s connected world. Get access to global thinking and leading-edge solutions wherever you are. Apostofo is just a click or call away.