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Academy

Apostrofo - A Digit-ALL business ecosystem for Tomorrow

Apostrofo (Apostrofo Olive Strategic Branding & Marcom International Pvt. Ltd) was conceived in the year 2018. Ever since inception, Apostrofo has been delivering innovative concepts that would encapsulate the overall needs of any brand in the world, precisely envisaging an ecosystem for a future brand, with all essentials to create, grow and sustain with Apostrofo became a consortium by collaborating 5 brands through proper research and analysis on individuals and companies. Apart from Companies, we have seasoned professionals from different parts of the world. Below are the companies who have lined up with Apostrofo.

1. Avanzo Cyber Security, India
2. Gateway ERP, UAE
3. Series5 LABS, IIM Bangalore, India
4. Xpresso Global, Calicut - India
5. US Communications, Canada.

1. Avanzo Cyber Security: It was founded by Dr. Pattathil Dhanya Menon, who is a well known personality in the cyber world. Recipient of President's Award and many accolades in her name, Dr. Dhanya Menon is India’s first woman cyber crime investigator. She gives consultancy to 16 state governments, including Kerala Police.
2. Gateway ERP: It was founded by Sasi Menon, who comes with a background of business consultancy for corporates in India and Abroad. Needless to say, his years of expertise has transcended to ERP software. Now they have developed almost 45 verticals and these industry specific software holds more than 90% retention value. They have offices in Chennai, Hyderabad, Coimbatore and Bangalore.
3. Series5 LABS: More than a dozen highly talented engineers from HP sat together for an innovative concept and presented it before IIM Bangalore, they got immediate approval and that’s how the story of Series5 LABs unfolds. They were invited to make digital tickets for KSRTC in Karnataka, a pilot project has been implemented in BMTC and made it successful.
4. Xpresso Global : It was founded by Aftab shoukath, an enthusiastic and passion driven entrepreneur. Having focussed on Events, Xpresso has done some unique and conceptual events and launches and has fetched huge participation and recognitions.
5. US Communications Canada : Abraham Zachariya an Adman settled in Toronto Canada is having years of experience in corporate branding with many laurels in his credit.
6. Apostrofo Olive: The core subject being the branding and strategy, Shaji Kizhakathra along with the above companies and seasoned professionals from across the world to give a comprehensive solution to any brand, anywhere in the world. Working as 24x7, headquartered at Manjeri, India, apostrofo connects with all the consortium members and converges the concepts and ideas to deliver at its best.

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‘Academy’ is the 2nd phase of Apostrofo after collaboration. When the products are unique and innovatively created, developed and established, they need workforce and end-users together for their exponential growth, that itself will cover the topographic barriers. As we all know, technology on a global perspective is being updated and it's very difficult to get along with it unless you are extraordinarily fast to perceive and put them into application level.
The same marketing principle of identifying a new market first, entering and then scaling it up, can be adapted here to make our product/s as ‘new success module’ to be recognizable first, perceived as second and engaged as final, through academy. When it's through ‘academy’ the brand-loyalty will be more as compared to brand awareness. Because being perception-based (Image and experience) it represents both higher quality and better service than any competitor - and the price does not matter. And when it spreads through students, job seekers, employees, employers and entrepreneurs, a paradigm shift happens in relatively less time, across the world. When it's online, it becomes much easier and faster.
BPM, Cyber, Phygital, Digital, Strategy - Why are we targeting primarily Entrepreneurs, CEOs, Directors?
Who all can learn Digital Marketing Course ?
Again, Learning without application is baseless. Application after learning is probability, Learning with application would be possible when there’s a bridge between entrepreneurs and job seekers (as students) - the convictional elements will work out very well in HR perspective - students will get an internship on real case scenarios, sufficient to convince their credential, for a placement.
Target Group: Resident Indians & Non-Resident Indians ( NRIs)
Platform: Online & Offline (T&C apply)
Primary: Entrepreneurs, CEOs, Directors
Secondary: Employees & Jobseekers
Tertiary : Students - Graduates, PGs,

Apostrofo Global academy gets through a Digit-ALL prism and turns out to offer seven magical colors for your career!
1. Advanced Digital Marketing
2. Business Process Management
3. Cyber Security
4. Phygital Marketing
5. Website - Design & Development
6. Multi-Media & Advertising
7. Personality Development & Presentation Skills


What is Digital Marketing and What are the course benefits?
Digital Marketing has multifaceted advantages if learned and applied properly. When you hit a roadblock in your business / career a digital marketing course might just be the impetus you need to get back on the right track. Since Digital marketing is the way ahead, professionals from all fields can benefit from the various courses- these courses hold immense value nowadays.
Today business organizations realize the importance of digital marketing, but the term itself has become a cliche and not sure about outsourcing as mediocre plays a huge role in the market - so the Entrepreneurs themselves come out to learn the subject. On the other hand, individuals, whether they are already working or are venturing out into the professional world are cognizant of the plethora of opportunities.

Who all can learn Digital Marketing Course ?
Entrepreneurs, CEOs, Directors, Employees, Job Seekers, Students: Graduates and above.

What are the course benefits?
Entrepreneurs, CEOs, Directors etc : More control over Marketing without executives
Employees: For a better job / upgradation, Freelance
Job Seekers: Good opportunity. Freelance opportunity
Students: Easy to get along with studies
Benefits can generally be divided as below.
(a) In Depth understanding of core concepts
(b) Lucrative Career Option
(c) Vast Opportunities
(d) Can start your career immediately
(e) Convenience and Flexibility of Work
(f) Detailed Understanding of Metric
(g) Freelance opportunity in Plenty
(h) Experiment, Explore & Evolve
(i) Getting rid of stagnancy

Course Result for Job Seekers - What are designations / titles you may get after learning Digital Marketing?
Social Media Managers,Digital Marketing Managers, SEO experts, Multimedia specialist, Bloggers, Media Planners, Content and brand coordinator, Content Market Expert, PPC Expert, Data Analytics Expert ertc.

What are the courses?
Our Digital Marketing courses can be listed as below:

1. Foundation of Digital Marketing (3 Months)

(a) Introduction of Digital advertising
(b) Google Ads
(c) Social Media Advertising
(d) Digital Marketing & Measuring Tools
(e) Plan your Online Business Strategy
(f) Build your online shop
(g) SEO Auditing & Competitor Analysis
(h) Creating Marketing Content, Campaign Planning & Reporting

2. Performance Marketing (Mastery in Digital Marketing (10 Months)

Top Highlights of the program
● Learn the real know how’s of Performance of how brands of all size Scale their businesses
● Step by step process of becoming a super Strong performance marketer
● Learn the essential skills that go Beyond Running’s ads - copy, ai, landing pages etc.
● Community-driven learning & problem Solving
● Learn from global experts every
Trading Essentials
● Branding Vs Performance -Fundamental
● Audience Targeting Strategies
● Competitors Deep-Dive
● B2B – Performance Marketing
● B2C – Performance Marketing
● Value Prop, Ad Copy/Creative, Tests
● Audience Stages
● Funnel creation & mapping
● Ad Teardown
● Audience Research Tools
● VOC Research
● Value prop – Frameworks
● Creating high-converting ad
Conversion Tracking Advanced
GA configuration
GTM configuration
Segment configuration
● Understanding Conversion Events
● Setting up conversion tracking
● Analytics Platforms Introduction
● Google Analytics -Essentials
● Google Tag Manager -Essentials
● Segment – Essentials
● Matamo – Essentials
● Mixpanel – Essentials
● Facebook ads
● Google ads
● Programmatic, DV 360 & Oracle Bluekai – Foundation
● Cold Traffic Campaign Strategies
● Warm Traffic Campaign Strategies
● Hot Traffic Campaign Strategies
● Campaign Troubleshooting Strategies
● Campaign Scaling Strategies
● Minimum viable experimentation frameworks
● LinkedIn & Twitter Marketing
Media Planning & Buying
● Awareness + Acquisition channels
● Truth about awareness channels
● Affiliate Marketing – Deep Dive
● Ad Networks – Deep Dive
● App Campaigns – Deep Dive
● Programmatic vs. Direct Buying
● Audience Building Strategies
● Offer Building & Ad Optimization
● B2B Media Plan
● B2C Media Plan
● App Marketing Road Map
Extra Benefits
● Automation
● Google Optimize
● E-commerce Strategy
● Advanced Reporting (Date Studio)


What is BPM? Why is Gateway ERP called World’s 1st BPM enabled ERP?
Business Process Management (BPM) has been referred to as a Gateway ERP programming terminology, as they are the pioneers in implementing BPM in ERP software. Having been working as a corporate Business Consultant for more than 10 years, Mr. Sasi Menon then articulated the real case scenarios of different organizations with Business Intelligence (BIs) technologies to form an ERP software. As a result of his relentless efforts in the past 15 years, today Gateway ERP has more than 40 verticals from manufacturing to insurance,Travel to Car Rental, Projects & AMCs to Aviation, Facility Management to Retail & Distribution…that means most of the industries have been upgraded with this concept of BPM and Gateway ERP acclaimed as World’s 1st BPM enabled industry specific ERP software.

Why Should an Entrepreneur / CEO / MBA graduate Learn BPM?
When GatewayERP has a clientele that includes most of the industries with a retention value of more than 95, Gateway wants to continue and extend its service beyond borders as though patronaging its existing satisfied clients, and making use of the opportunity for further research and development.
As everybody knows, there’s a plethora of ERP software available in the market world oever today, mostly accounting softwares. Companies blindly follow these obsolete forms of traditional business procedures, with the so called softwares, but these software never guides how to do business and what all the parameters to be kept in a new-realistic-digital friendly environment. BPM is synonymous with ERP, with realtime information management system along with guidance in business, in 360 degree.

Why BPM as a subject to learn?
There’s an interesting fact if we analyze the information & technological evolution in the last two decades, we will find that initially technology overrides the concept and gets its momentum to reach on top, but slides down and comes under concept, and that is called creativity in real time, for quick decision making process without time loss.
Your tie used to speak before, so was your cabin - that was non-verbal communications in the hierarchy of an organization. This integrated BPM approach will catalyze productivity through non-verbal communication through a DRTIMS (Dashboard Real Time Information Management System). It's because everyone feels that they are being monitored.
So here we are teaching entrepreneurs a new Business Process Management concept how Mr. Menon depicted through ERP software with his business consultancy experience, precisely New business management Manthra for the world.

What are the courses?
Our BPM courses can be listed as below:

1. Professional Program in Business Process Management (PP-BPM)

Duration - 2 Months - Wkly 2 classes - Total 50 hours
Gateway Certification.
Eligibility: Entrepreneurs, MBA, BTech, PGs
------------------ Module-1
(a) Business Process Management - A revolutionary concept
(b) Hows its Mandatory in today’s business environment
(c) Engaging BPM in business
(d) Adopting manpower in the business flow
● User defined operations and controls - how they will be able to understand an industry/ become a part of the process flow.
● Evolution and emphasis of the BPM Concept & how it is coming to Business avenue, where we need control.
● Paperless concept
Module- 2
(a) Business Process Flow - How can we set?
(b) How to construct a BPM?
● Fundamental steps to set a Business process flow. What are its elements, Cost drive setting, Concept evolution
● Process flow setting - Check of Balance, Operational check of balance, Financial check of balance (2 industries as case study)
Module- 3
How to automise Process flow?
• Mobility and Information Management
Module- 4
● Information Management and its integration - setting business goals..
Module- 5
● Efficiency improvement engines, Timely Reporting & evaluation, Checklist, Decision support system, Account closing, Internal Auditing

2. Certified BPM Program

Duration - 1 Month Crash Course
Gateway Certification.
Eligibility: Entrepreneurs, MBA, BTech, PGs
------------------ Module-1
Business Process Management - A revolutionary concept
Hows its Mandatory in today’s business environment
Engaging BPM in business
Adopting manpower in the business flow
● User defined operations and controls - how they will be able to understand an industry/ become a part of the process flow.
● Evolution and emphasis of the BPM Concept & how it is coming to Business avenue, where we need control.
● Paperless concept
Module- 2
Business Process Flow - How can we set?
How to construct a BPM?
● Fundamental steps to set a Business process flow. What are its elements, Cost drive setting, Concept evolution
● Process flow setting - Check of Balance, Operational check of balance, Financial check of balance (2 industries as case study)
Module- 3
How to automise Process flow?
● Mobility and Information Management
Module- 4
● Information Management and its integration - setting business goals..
Module- 5
● Efficiency improvement engines, Timely Reporting & evaluation, Checklist, Decision support system, Account closing, Internal Auditing


What is the importance of Cyber Security today?
World is in the process of rapidly changing into 100% digital mode. In every organization we could see now the mix of papers and documents that are being converted to Digital mode - the only difference is that in some places the process is slow and other places its fast - eventuality is the same for both cases.
In such a data-driven management system, utmost importance should be given to avoid
(1) hacking
(2) data leakage
(3) data mis-handling and
(4) data loss.
Let us bring different categories into consideration as below
(a) Entrepreneurs: In a highly competent industry, an entrepreneur should know his organization is in surveillance and all the pre-empting measures have been taken. This preventive mechanism will not only give peace of mind, confidence boost, productivity enhancement…etc. but also save them from the huge amount of loss s/he would have faced.
(b) Employees in IT, Admin & Account Department: Working employees in IT and accounts department should learn Cyber awareness as next level knowledge for a sustainable career path.
(c) Job Seekers: Since Cyber security becomes an essential part of data based organizations and businesses today, Companies would love to see CVs with Cyber security, and that would definitely become a major decision making criteria for selection, whichever be the position.
(d) Students: Its always good to have the base of knowledge scalable to any extent for self protection and for a bright career.
(e) Parents: Lot of children are being misguided in their isolated Digital world and parents won’t have any clue of what is happening, eventually they come to know when the situation becomes worse.

Women are more affected by Cyber Crimes especially bullying. Why?
According to crime records, women are more affected because of cyberbullying. Hence the awareness has to be brought in for girls,from school level itself.

What are the courses under Avanzo Cyber Security?

1. Cyber Crimes & Security

Duration - 1 month
0hrs; 8hrs Theory + 2hrs Assignment
Minimum Eligibility: Class 10th or higher

2. Web Security & Networking

Duration - 1.5 month
2hrs; 10 hrs Theory + 2 hrs Assignment
Minimum Eligibility: Class 10th or higher

3. Internet Threats & Security

Duration- 3 month
25hrs Theory

4. Information Security & Networking

Duration- 3 month
25hrs; 20hrs Theory + 5 hrs Assignment
Minimum Eligibility: Class 12th or higher

5. Advanced Cyber Security

Duration- 3 month
25hrs; 20hrs Theory + 5 hrs Assignment
Minimum Eligibility: Bachelor's degree on Computer science or equivalent degree

6. Digital Security & Information Management

Course Duration – 60 hr
45 hrs class +15 hrs assignment
Minimum Eligibility: Bachelor's degree on Computer science or equivalent degree

7. Certified Information Systems Security Professional

Course Duration - 60 hrs
45 hrs + 15 hrs assignment
Minimum Eligibility: Bachelor's degree on Computer science or equivalent degree


What is Phygital Marketing?
Phygital is a term designed by Series5 LABS, an IIM Bangalore incubated company, its a combination of the words Physical & Digital ia marketing terminology that describes an experience a customer can have while blending phygital with digital. This era of social revolution has made the marketing fraternity come out with new innovation that can provide new venues for customer interaction & communication. Phygital experiences augment digital experiences with connection.

Series-5 LAB is incubated with Indian Institute of Management (IIM) Bangalore. What is it all about?
The world of marketing is full of acronyms. Series-5 Lab is going to add one more into it by adding its innovation called SDM – Software Defined Marketing.
Software Defined Marketing is a new-age marketing automation technology platform which helps companies to streamline, automate, and measure marketing tasks and workflows so that they increase operational efficiency and create higher revenue. Customer experience (CX) has become the number one priority for marketers to retain and grow their customer base. More and more companies are looking for technology in place to optimize the customer experience across all channels and touchpoints.
SDM is going to be a unified converged cloud based mass media platform for the next generation brand communication and consumer engagements.
Currently on SDM we have implemented multiple personas from the Media and entertainment industry like Media agency, media owner and Brand owner.
Using SDM, we can manage all media assets like OOH, digital OOH, Indoor media, transit media etc. SDM is going to create right visibility and enable IoT devices like beacons, WIFI analytics, Geo location based, AR and VR campaigns. SDM will create the right visibility for the media assets to other stakeholders like Media Owners,Media agencies and marketers.

How has the course program been moduled?
This online instructor based learning course is designed to help you build the skill required for phygital marketing through software Defined Marketing. Through this SDM training ,you will master how to be phygital marketeer including strategy, client management, technical operation, creatives, content marketing, and web analytics. The course will also take you through the sales management related to SDM

What are the course objectives?
● To introduce the concept of Phygital Marketing
● To introduce the concept of Software Defined Marketing
● To make the participants adept in operational aspect of SDM
● To make the participant understand the current trends in the field of marketing
● To provide a thorough knowledge about SDM

What result can be expected after completing the Phygital Marketing ?
The participant is able to understand the various area of phygital marketing and gets a hands-on experience in software Defined Marketing

Are you providing an internship along with the course ?
As a part of the course, participants will also get an opportunity to do their internship with series 5 labs.The unpaid internship will be for 30 days. After the internship, based on performance, selected participants will be provided with 3 months of Paid internship with series 5 labs. There are also possibilities of getting on boarded with series 5 labs but it’s based on performance and the requirement.

What are the courses you are providing?
Duration- Monthly: 2 M - Hourly
Eligibility:
Phases 1:

General Marketing

Topic Description Hours
Essentials of Marketing Concept, Nature, scope and importance of marketing - marketing mix-market segmentation and positioning -buyer behavior-consumer decision making process-social, ethical and legal aspects of marketing 4
Essentials of consumer behavior Introduction to consumer behavior individual Determinants-group determinants-environmental influences consumer decision making process 4
Essentials of Advertising Role in the marketing process-processes of communication-integrated marketing communication-promotional mix-creativity in advertising-creative strategy and process-measuring the effectiveness of the promotion program 4

Phases 2:
Virtual Reality/ Augmented Reality
Phases 3:
Phygital Marketing

Training Topic Description Mode of Training SDM Personal Timing
Essential of Digital marketing Introduction to social media-strategy & planning-channel management-content marketing -visual social media-content marketing 4
Essential of phygital marketing Importance of phygital marketing-the formula of (ICE)instant, connected, engaging-venues in phygital-providing tangible experience through virtual environment-application of augmented reality & virtual reality-application of phygital 4
Essential of SDM Basics of SDM. Demonstration of SDM and its capabilities.introduction to research mobile and web app-understanding terminologies Virtual All
IoT devices Brief of IoT cameras, Edge devices and how to deploy them. Virtual All
Introduction to SDM Analytics Assets Venue IoT Dashboards Virtual Virtual + Field All
Hands-On with SDM Basics 1) Designing your business flow in SDM.
2) Creating Project.
3) Creating Workspace
4) Creating Aggregate
5) Creating Venue
6) Creating Assets
7) Attaching Assets to venues
8) Creating IoT devices
9) Attaching loT devices to venues.
Virtual All
Hands-On with SDM Advance 1) Creating Campaigns
2) Atlaching creatives to campaigns
3) Running campaigns from SDM
4) Viewing campaigns in research app
5) Viewing nearby campaigns in research
6) Scanning QR code in research
7) Viewing campaign statistics in SDM
8) Running events from SDM.
9) Ticketing for events.
10) Booking tickets
11) Viewing ticket statistics for an event.
Virtual All Media Agency

Phases 4:
Advance Phygital Marketing
Phases 5:
Lab


Why is Web Design important ?
Gone are those days when websites were made for the sake of showing that a company also has one website or a sign-off with the address panel. Today, We at Apostrofo Academy would call Website as Corporate Digital face of a company. Its because websites have become so important that digital and social media promotions revolve around it, and we have seen this during pandemic time.

What are the courses you are providing?

1. Website Front-end Development Course

Basic Plan - 2 Months - Total Hours - 66 (35 Days)
Eligibility: +2
Module: 1 - Website Design Tool: Figma, Marvel app, Basics of Photoshop
(10 days) 20 Hours
Mini Project:
Module: 2 - Static website designing (10 days -16 Hours)
Unit:1 - HTML 5- What is HTML, structure of HTML, Editors in HTML, Writing HTML program, DOC type, Declaration, Elements, HTML Forms. (10 Hours)
Unit:2 - CSS 4 - CSS Syntax, CSS Selectors, CSS Box Model, CSS Unit, SASS, LESS, SCSS
(6 Hours) Unit:3 - WordPress Website Building (intro)
Module: 3 - Dynamic website development (10 Hours)
Unit:1 - Javascript - What is Javascript, Javascript Stats, What can Javascript do, Javascript Frame Work, Top Websites built using Javascript, Benefits of Javascript, Javascript Fundamentals, Javascript Variables, Javascript Constants, Javascript Objects, Javascript Functions, Javascript Conditional Statements, Java Script Loops, Javascript Switch Case
Module: 4 - Web App Development (30 Hours) - 15 Days
Unit:1 - React JS - Why React JS, Introduction to React JS, Advantages of React JS, React JS Installations, React JS Fundamentals, JSX, React Components, React Props, React States, React Life Cycles, React Events, React Refs, React Keys, React Routers.
Module: 5 - Purchase a Domain, Purchase a Server, Web Hosting
Module: 6 - Assignment
2. Website Open Source Web Development
Advanced Plan - 4 Months
Total Hour - 130 hours (90 Days)
Eligibility - +2 (Entrance Exam)
Module:1 - Website Design Tool: Figma, Marvel app, Basics of Photoshop
(15 days)
Unit - 2: Algorithm and Flowchart (Drawing)
Mini Project:
Module:2 - Static website designing (10 days)
Unit:1 - HTML 5- What is HTML, structure of HTML, Editors in HTML, Writing HTML program, DOC type, Declaration, Elements, HTML Forms.
Unit:2 - CSS 4 - CSS Syntax, CSS Selectors, CSS Box Model, CSS Unit, SASS, LESS, SCSS
Unit:3 - WordPress Website Building (intro)
Module:3 Dynamic website development (10 Hours - 5 Days)
Unit:1 - Javascript - What is Javascript, Javascript Stats, What can Javascript do, Javascript Frame Work, Top Websites built using Javascript, Benefits of Javascript, Javascript Fundamentals, Javascript Variables, Javascript Constants, Javascript Objects, Javascript Functions, Javascript Conditional Statements, Java Script Loops, Javascript Switch Case
jQuery - Why use jQuery, Getting Started With jQuery, DOM, jQuery Selections, jQuery Methods, jQuery Effects, jQuery UI,
Module: 4- Web App Development ( 40 Hours - 20 Days) Unit:1 - React JS - Why React JS, Introduction to React JS, Advantages of React JS, React JS Installations, React JS Fundamentals, JSX, React Components, React Props, React States, React Life Cycles, React Events, React Refs, React Keys, React Routers. Working with Git
Module: 5 - NOSQL Database (Mongo DB) (10 Days - 20 Hours) Data Modeling, Create and Drop Database, Collection: Create,Drop, Capped, Projection, Limiting and Sorting Records, Data Types, Indexing, Aggregation, Create Backup, Deployment, Text Search, Regular Expression, Atomic Operations, ObjectId, GridFS
Module : 6 SQL Database (MYSQL) - 15 Days (30 Hours) Data Definition Language, (DCL) Data Control Language, Data Manipulation Language, Type of Functions: Built in Functions, User Defined Function, Stored Procedures, Triggers, Call-Level Interface (SQL/CLI), Persistent Stored Modules (SQL/PSM), Host Language Bindings (SQL/Bindings) , Management of External Data (SQL/MED), Object Language Bindings (SQL/OLB), Information and Definition Schemas (SQL/Schemata), XML-Related Specifications (SQL/XML), Multidimensional arrays (SQL/MDA),
Module :7 - 15 Days (30 Hours)
Node Js - Server creation, Database Operations, Globals and Os Object, File System, url Module, npm (Node Package Manager), Package.json, Nodemon, Create Custom Module, Express Js - Middleware, Query String, Parameters, Postman,
Connect to Mysql Database, Api creation, API authentication and jwt
Module:8 - Purchase a Domain, Purchase a Server, Web Hosting

3. ASP.net Core Web Developer

Duration - 5 Months
Eligibility - +2 (Entrance Exam)
Total hours - 120 Hours (85 Days)
Module:1 - Website Design Tool: Figma, Marvel app, Basics of Photoshop
(15 days)
Unit - 2: Algorithm and Flowchart (Drawing)
Mini Project:
Module:2 - Static website designing (10 days)
Unit:1 - HTML 5- What is HTML, structure of HTML, Editors in HTML, Writing HTML program, DOC type, Declaration, Elements, HTML Forms.
Unit:2 - CSS 4 - CSS Syntax, CSS Selectors, CSS Box Model, CSS Unit, SASS, LESS, SCSS
Unit:3 - WordPress Website Building (intro)
Module:3 Dynamic website development
Unit:1 - Javascript - What is Javascript, Javascript Stats, What can Javascript do, Javascript Frame Work, Top Websites built using Javascript, Benefits of Javascript, Javascript Fundamentals, Javascript Variables, Javascript Constants, Javascript Objects, Javascript Functions, Javascript Conditional Statements, Java Script Loops, Javascript Switch Case
jQuery - Why use jQuery, Getting Started With jQuery, DOM, jQuery Selections, jQuery Methods, jQuery Effects, jQuery UI,
Module 4 - SQL Database (SQL Server)- (30 Hours - 15 Days)
Data Definition Language, (DCL) Data Control Language, Data Manipulation Language, Type of Functions: Built in Functions, User Defined Function, Stored Procedures, Triggers, Call-Level Interface (SQL/CLI), Persistent Stored Modules (SQL/PSM), Host Language Bindings (SQL/Bindings) , Management of External Data (SQL/MED), Object Language Bindings (SQL/OLB), Information and Definition Schemas (SQL/Schemata), XML-Related Specifications (SQL/XML), Multidimensional arrays (SQL/MDA)
Module 5 - ASP.Net Core Complete ( 90 Hours / 45 Days)
Building APIs Using ASP.NET Core (10 Hours - 5 Days)
Implementation Options, Building the Domain Model, Adding Entity Framework Core, Creating a DbContext, Using Configuration, Creating the Database, Applying Constraints, Seeding the Database, Building an API, Common Runtime Errors, API Resources, Using AutoMapper,
Building Forms with Angular and Bootstrap (20 Hours - 10 Days)
Adding a New Angular Component, Creating a Route, Using Bootstrap Forms, Creating a Service, Populating Drop-down Lists, Implementing Cascading Drop-down Lists, Rendering Dynamic Check Boxes, Refactoring: Merging Services, Discussion: Merging Controllers, Adding Radio Buttons, Adding Text Boxes
Implementing CRUD Operations -(10 Hours - 5 Days)
Revisiting the Domain Model, Extending the Domain Model, Dealing with Many-to-many relationships, Building an API to Create Objects, API Resources vs Domain Classes, Creating an API Resource, Mapping API Resources to Domain Classes, Adding a Record to the Database, Implementing Server-side Validation, Building an API to Update Objects, Mapping Collections, Refactoring: Using LINQ, Building an API to Delete Objects, Building an API to Get Objects,
Refactoring Towards the Clean Architecture( 30 Hours - 15 Days)
Separating API Resources, Refactoring: Separating API Resources, Refactoring: Using KeyValue Pair Resource, Changing the Return Type of APIs, The Repository Pattern, Dependency Injection, Decoupling from Entity Framework, The Unit of Work Pattern, Fixing a Few Bugs, False Argument 1: Repository over Repository, False Argument 2: Increased Complexity, False Argument 3: Simple or Complex Apps, False Argument 4: Repository Coupled to Entity Framework, False Argument 5: Persistence Model, Dependency Inversion Principle, Layers vs Tiers
Populating and Submitting Forms(10 Hours - 5 Days)
Binding the Drop-down Lists to the Model, Binding the Checkboxes, Binding the Textboxes, Submitting the Form, Client-Side Validation, Displaying Toast Notifications, Global Error Handling, Zones in Angular, Logging Errors, Development vs Production Environment, Implementing Editing, Sending Parallel Requests, Creating Interfaces, Populating the Form, Implementing the Update, Implementing the Delete
Filtering, Sorting and Pagination(10 Hours - 5 Days)
Code Review: Vehicles List, Adding the Filters, Filtering on the Client, Filtering on the Server, Passing the Filters to the Server, Sorting on the Server, Refactoring: Using Dictionaries, Refactoring: Extract Method, Refactoring: Using Extension Methods and Generics, Sending the Sort Parameters to the Server, Adding the Sort Icon, Rendering the Columns Dynamically, Paging on the Server, Adding a Pagination Component, Calculating the Total, Edge Cases,
Uploading Files (4 Hours - 2 Days)
The Approach, Code Review, Extending the Domain Model, Building an API, Testing the API with Postman, Adding Validation, Refactoring to Use Configuration, Building the Client-side, Rendering the Uploaded Photos, Tracking the Upload Progress, Adding a BootstrapProgress Bar, Fixing the Memory Leaks, Handling the Errors
Authentication and Authorization (10 Hours - 5 Days)
Requirements, Architecture, Setting Up an Auth0 Account, Securing APIs, Inspecting a JSON Web Token (JWT), Securing Client Apps, Login and Logout, Using Hosted Login Pages, Setting the Audience for the Token, Exercise, Getting the User’s Profile, Clarifying the Scope, Adding Additional Signup Fields, Using Rules, Assigning Users to Roles, Returning Custom Claims, Showing/Hiding Content Based on the User’s Role, Refactoring, Protecting Routes, Calling Secured APIs, Restricting API Access to Certain Roles, Implementing the Authorization Requirements, CSRF Attacks
Final Improvements
Adding Charts, Optimizing Queries, Fixing a Bug, Extracting a Server Layer, Supporting Multiple Storages, Using the Secret Manager.

6.1 Diploma in Foundations of Advertising

Duration : 3 Months
Eligibility: Plus2 and Above
• Introduction to Advertising • Art & Visualization • Illustrator • Photoshop • Printing Technology • Communicative English

6.2 Advertising & Branding

Duration: 2 Months
Eligibility: Graduation

6.3 Graphic Design

Duration: 3 Months
Eligibility: Plus Two and Above
• Art & Visualization • Illustrator • Photoshop

6.4 Copywriting - Concepts

Duration: 2 Month
Eligibility: Graduates & above

6.5 Content Writing

Duration: 2 month
Eligibility: Graduates & above

6.6 Strategy & Branding

Duration: 2 month
Eligibility: Entrepreneurs
Introduction to Branding
Developing a brand strategy
SWOT Analysis
Topography Analysis
Demography Analysis
Psychographic Analysis
Brand identity, essence and positioning
Competitive Analysis
Case Studies

6.7 Creative Direction - for Designers & Professionals

Duration: 4 months
Eligibility: Minimum 2 Years in Advertising
• Conceptualization • Advertising Photography • Art Direction • Copywriting • Case studies • Internship

6.6 Advertising Photography

Duration: 4 Months
Eligibility: Plus 2 / Degree

6.7. Cinematography

Duration: 3 Months
Eligibility: Plus 2 / Degree

6.8 - Multi-Media

Duration: 3 Months
Eligibility: Plus 2 & above

6.9 - Video Editing

Duration: 3 Months
Eligibility: Plus 2

6.10 - Motion Graphics & VFX

Duration: 6 Months
Eligibility: Graduates


What is the significance of Personality Development in Academy ?
Apostrofo Global Academy is an endeavor to find good talents, mostly hidden and make them globally competent. People who are working / associating with Apostrofo are mostly from different parts of the world, and dealing with different diasporas. Surprisingly there are many admiringly talented engineers, post-graduates, graduates, under graduates, skilled people and the business community around us. Except for a few, most of them are stuck because they fail in communication, coexistence, competitive skills, etc. Even though they are good at subject knowledge they fail to express emotions, or fail to make a presentation of their own work. As a result people who are less capable subdues them and snatch credit. That is the reason why Apostrofo courses are embedded with psychological subjects like stress management, personality disorders, anxiety…etc.
Today, it's easy to get a job - but difficult to maintain the status or they stagnate. Why ?
In today’s HR, more than certificate and IQ, Emotional quotient (EQ) is a main factor. How an employee manages crisis, distractions, chaos, egos..etc because these factors may lead to procrastination or failure at work. The mental pressure spoils their productivity and quality time. So subject knowledge should be substantiated with a strong mind. We value that along with quality of knowledge
Sometimes, Students are clueless , they come with some references of being pressured by parents or somebody? Do you guide them?
Yes. definitely. It's a very good question. Gone are those days when a student joins a company and happily ever after. Today most jobs need explanations, creativity, group discussions etc. Nevertheless technology keeps on changing every now and then.
So, if you dont have passion and interest, you cannot stick on to any job. So before selecting a course, make sure that candidate is happy and his/her aptitude gets along with it, or all the effort and money will go in vain. So we have a qualified psychologist who will get their aptitude and interests skills etc before proceeding with the course. Even during the course we will try to accentuate their abilities and hidden talents as maximum towards the benefit of the course.
Another reason why we avoided class-rooms at APOSTROFO center, instead made meeting rooms to teach and practice was to get a feel of a company ambiance - you learn from there and you eventually work in a similar ambiance.

Could you please give more details about Hussain Melattur ?
Hussain Melattur is a Psychologist, who has done more than 3500 sessions in and abroad. His focus was mainly on entrepreneurs, students at college and schools and family counseling.

7.1 20:20 Customer Care or Service:

Duration - 30 hours
1. Initial session - Motivation
2. Module - Greeting to Invitation
3. Greeting session (3 to 4 hours required)
4. Respect
5. Help- Set a problem, Listening - objection handling, We should know about type of customers, Sales closing
6. Invitation - What role you have created in customer mind

7.2 Advanced Marketing & Sales Skills

Course Duration - 70 hours
● English for Business - Communicative English - 40 hours
● Commercial Drafting
● Effective Public Speaking - 6 hours (Maximum 30 candidates)
● Leadership skills - 3 hours
● Entrepreneurship - 3 hours
● Goal setting - 3hours
● Time Management - 3 hours
● Stress & Crisis Management - 3 hours
● BurnOut - 3 hours
● Decision Making - 3 hours

7.3 Effective Communication in English

Course Duration - 50 hours
Available Seats in one batch - 30
Mode - Online & Offline

7.3 Effective Public Speaking:

Course Duration: Individual (upto 3 candidates - 3 hours required) & Group (5 to 8 hours required)
Session: Individual & Group
Mode - Online & Offline
● 1st impression
● Preparation
● Attracting the audience
● Genuine
● Lasting impression

Thank you!

© APOSTROFO GLOBAL ACADEMY

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APOSTROFO OLIVE STRATEGIC BRANDING & MARCOM INTERNATIONAL PVT.LTD
1ST FLOOR, KURIKKAL TOWER
IGBT BYPASS JUNCTION, MANJERI-676121
Tel: 04832970777 Mob: +91 75 9297 9297
Email: info@apostrofo.live