Connecting people and brands on a local and international scale

Apostrofo or apostrophe is a symbol to indicate a sense of ownership,or the marking of a possessive case. For example, Joe’s Nike. That little symbol after the name Joe suddenly turns a global power brand into something that belongs to Joe. True, Joe’s Nike maybe an old pair of cross trainers, but it still has the heft of the entire brand and makes Joe feel like he’s a champion.

Brands rule the world and consumers flock to brands because they express clearly what each person wants to say. A Mercedes or BMW says I’ve made it. Nike says I’m a stylishathlete and Apple says I value excellence with a sense of simplicity. These are perceptions the brands have taken years to cultivate. And once you have these brands, they instantly reflect those values on to you.

So, what does Apostrofo do and how can we work with you?

Just as the symbol, in a tiny little stroke, takes possession of whatever comes after it, we add that touch of creative thinking to turn products and services into brands that consumers want to own. We work with companies of all sizes to build brands and bring the narrative of these brands to consumers so they in turn buy these brands as an extension of themselves.

About Us

Apostrofo brings together an international network of seasoned experts across a variety of fields from branding to advertising, media, software-defined marketing, CPG marketing, design thinking, ERP based Business Process Managementand Cyber security &Data Protection. In short, everything a company needs to grow exponentially in today’s connected world.

Get access to global thinking and leading-edge solutions wherever you are. Apostofo is just a click or call away.

Associate Partners

Services

Advertising & Marketing

Graphic Design • Brochure • Packaging • POS • Ad Campaign • Art Direction • Photography (Product & Fashion) • Ad Film • Story board • Sketches & Illustrations • Characters & Mascot Design Corporate AV • Motion Graphics • Infographics • 2D & 3D • VFX • Product Presentation • Architectural Walkthrough • Film Title graphics • OOH • Promotional Design • Language Translations

Advanced Business Solutions

• Product Design • Software Defined Marketing (SDM) • Communication Strategy • Strategic Branding • Corporate Presentations • Event Management • Product Launch • Performance Marketing • Management Consultancy • Process improvement • Cost Optimization • Marketing Tactics • Reputation Management • Brand Identity Design Brand Positioning • Public Relations (PR)

Digital Media

• Website & Mobile App • Concept Design • Content - Strategy & Writing • Responsive Design• UX/UI Design • SEO • Social Media & Digital Strategy • SM creative - Static, Animated, Filmed • SM Media Plan

ERP & Business Process Management

• Business Process Management (BPM) • Retail & Distribution • Manufacturing • Car Rental & Leasing • Workshop Management • Projects AMCs • Property Management • Insurance Broking • Tours & Travels • Logistics • Aviation

Cyber Security Solutions

• Cyber Security • Data Protection • Intellectual Property rights • Cyber Security Solutions • Security Policies & Protocols for Corporates • Cyber Investigation • Data Protection • Intellectual Property Rights

Industries

Advertising

Agriculture

Automobile

Aviation

Banking

Beauty

Car Rental

Construction

Cosmetics

Electronics

Environmental

Event

Fashion

Food & Beverages

Footwear

Furniture

Government

Hospitals & Clinics

Hotels

Industrial

Insurance

Interior

IT

Jewellery

Logistics

Media

Oil & Lubricants

Petrochemical

Pharmaceutical

Real Estate

Restaurant

Retail

Shopping Mall

Software

Textiles

Tissues

Trading

Travel & Tourism

Watches

Team

Blogs

I have reached a Milestone of 25 years in advertising… of which first 19 years had had all the fun, curiosity and thrill of having a creative mind, of a new born, toddler, teenager, and as and when it gets transcended towards Youth – a different phase…wherein the fun, curiosity and fantasy get replaced with adrenalin, passion and fun-filled reality, of advertising life…and that of an Entrepreneur and Marcom specialist. A slant connotes analytics, A slanted pen contour an Apostrofo symbol. Its my humble attempt to trace my memories of yore through this Blog, to fetch something for today, as case study…and to share the same with you all.
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Words fail… What I truly cherish is the fact that I am blessed to know closely with many Global advertising legends, top-notch marketing professionals, Entrepreneurs, geniuses, teachers, well wishers, friends… to make life worth, for sure. Words fail… I am not a professional writer, so kindly forgive my language while conveying my expressions…if at all they get subdued by my language. Indeed its my pleasure If my blog helps those upcoming talents, professionals, young enterpreneurs and Brand owners. 25 years’ milestone will then become S’milestone. To all of you, THANK YOU once again for helping me mine my mind even whilst my mind is being mined. On that palindromic note, have a good day! – Shaji Kizhakathra APOSTROFO Olive – Strategic Branding & Marcom International Pvt. Ltd.

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A close professional watch on modern businesses taught me a lot of lessons time to time. Today we are in a ultracompetitive business world, where focus shall be on process improvement rather than mere financial analysis. Most of the entrepreneurs are familiar and knowledgeable about what I am writing in this blog, but I see a lethargy in implementing at their own business. Here I would like to remind the importance and encourage them to implement “ Business Process Management “ for a sustainable growth.

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