Why
Apostrofo
Sandwich
Model?
The genesis of Apostrofo’s Consortium emanated from a profound consideration for the clients, recognizing that their quest for tranquility and unwavering focus on business objectives could be actualized through the consolidation and harmonization of their myriad requirements onto a singular nexus.
Presently, clients engage disparate service providers, each a specialist in a distinct realm, devoid of interconnectivity or synergistic alignment. Consequently, clients are compelled to expend their invaluable resources, both temporal and financial, in repeatedly articulating their brand essence and strategic goals to each distinct provider, all the while grappling with the potential for divergent interpretations and outcomes.
Enter the Sandwich Model—an elegant approach to process management that acknowledges the inevitable digital metamorphosis permeating the contemporary business landscape. As traditional and conventional methodologies give way to their digital counterparts, the imperative arises to instill a sense of trust and conviction within companies themselves. Admittedly, the nascent minds of the post-digital era may not inherently possess the requisite acumen to address this need. Thus, a paradigm shift of this magnitude necessitates the delicate interweaving of modern technologies with the sagacity and profound experience of seasoned professionals hailing from the pre-digital era, together with the fertile and aspiring intellects of the post-digital generation.
In light of these insights, Apostrofo took decisive action by forming a consortium, an intricate tapestry of collaborative brilliance, uniting a cadre of esteemed professionals and distinguished service providers. Their collective mission is to deliver a holistic, 360-degree solution, meticulously crafted to present an unequivocal and resplendent digital countenance for brands.
Within the fabric of Apostro’Force resides a formidable array of minds, honed through years of rigorous research and experimentation. These luminaries are adorned with accolades and possess unrivaled expertise in vital domains such as Sasi Menon’s Gateway ERP, Dr. Pattathil Dhanya Menon’s Avanzo cyber security, Saro Chandra Bhooshan’s IIM-Bangalore based Series5 LABS along with seasoned professionals from across the world, for through-the-line advertising. The spectrum of their proficiency spans the digital realm, encompassing the intricacies of activation, social media, and ambient advertising. With their extensive experience in the Middle East, their pedigree includes stints at illustrious agencies including O&M, FP7, Saatchi & Saatchi, Publicis, Percept, Kenneth Cole, Lowe, DDB Mudra, OMD, JWT, FCB, as well as renowned research agencies such as AC Nielsen, Ipsos, Ernst & Young, and others. These esteemed professionals represent the apex of the global Advertising & Communication industry.
In summary, Apostro’Force stands as a testament to the confluence of visionary thinking and meticulous execution. By harnessing the collective brilliance of these award-winning minds, the consortium delivers comprehensive solutions imbued with unrivaled digital expertise. Their mission is to empower clients with a resolute digital presence, elevating their brand to new heights while fostering the assurance of a harmonized and unified service experience.
LET'S JOIN FORCES
APOSTROFO or APOSTROPHE is a symbol to indicate a sense of ownership, or the marking of a possessive case. For example, Joe’s Nike. That little symbol after the name Joe suddenly turns a global power brand into something that belongs to Joe. True, Joe’s Nike may be an old pair of cross trainers, but it still has the heft of the entire brand and makes Joe feel like he’s a champion. Brands rule the world and consumers flock to brands because they express clearly what each person wants to say. A Mercedes or BMW says I’ve made it. Nike says I’m a stylish athlete and Apple says I value excellence with a sense of simplicity. These are perceptions the brands have taken years to cultivate. And once you have these brands, they instantly reflect those values on to you.
“Apostrofo brings together an international network of seasoned experts across a variety of fields, from branding and advertising to media, software-defined marketing, website and mobile app development, design thinking, and ERP solutions. In short, they provide everything a company needs to grow exponentially in today’s connected world. With Apostrofo, you can access global thinking and leading-edge solutions no matter where you are. They are just a click or call away.”
DIGIT...ALL
Apostrofo is committed to assisting companies and brands in their transition to the digitalized realm. We embrace a strategic approach known as the Sandwich Model, wherein a harmonious integration of professionals from both the pre-digital and post-digital eras facilitates a seamless conversion process. By combining the wisdom and experience of seasoned experts with the fresh perspectives and innovative thinking of emerging talents, we foster an environment that instills peace of mind and unwavering confidence in business owners. Through our collaborative efforts, we ensure a smooth and effective transition to the digital landscape, empowering companies to embrace the opportunities and advancements offered by the digital age.
OUR TEAM & ADVISORY PANEL
SHAJI KIZHAKATHRA
Shaji Kizhakathra is a visionary strategic branding, advertising, and design consultant, renowned for his ability to ignite brands with strategic brilliance. With an impressive career spanning over 25 years, Shaji has firmly established himself as the Founder Read More
SASI MENON
Sasi Menon is the founder/CMD of Gateway ERP. “Real Time Operational Control” is the key to success for any business. SMEs consists of over 90 % of the total business houses in the world and majority of them continue to follow the traditional operating proceduresRead More
SARO CHANDRA BHOOSHAN
Founder / CEO of Series-5 Labs, an IIM Bangalore incubated enterprise. Over 14 years of experience, proven track results as an R&D Engineer and an innovator in enterprise software product development with expertise in Software Defined Networking (SDN),Read More
DR. PATTATHIL DHANYA MENON
India’s first woman cybercrime investigator, over 15 years of experience in cyber laws and cyber security, recipient of ‘Woman of the Year‘ award from the President of India, Dr Pattathil Dhanya Menon, pursued her career in Cyber Crime, a phenomenon that Read More
KRISHNAKUMAR
Media Professional with thirty years of experience in Media Marketing ( All media formats - TV, Print, Radio & Digital) in India and the gulf. In depth understanding of Media landscape and marketing communication trends in both offline and online media. Read More
zach abraham
Zach Abraham has over 25 years of experience in the advertising industry. He began his career at JWT as a copywriter and has developed a valuable portfolio of international experience across a wide category spanning consumer, packaged goods, Read More
AFTHAB SHOUKATH
Afthab Shoukath an entrepreneur, business consultant, speaker, and trainer with an experience of 12 in education, entertainment, events, branding, and consulting. He kick-started his career as the CEO of ‘PEEVEEAAR’ Metro village " The largest ever township Read More
AJITH RAJAN
Dubai-based young entrepreneur and a qualified Telecommunication Engineer with vast experience in Core technologies and with SUN, HPE ,EMC, CISCO, IBM technologies etc. He started a company in 2014 with a good clientele that includes Nokia Mobikeum Read More
Srivilasan Madhavan
Corporate brand builder with over 25 years of experience in marketing, advertising and PR communications, and was heading Mashreq Bank in UAE, now relocated in Bangalore.
Shadwell Fernandez
Advertising and Marketing Professional with global experience in marketing brands such as Mahindra Mahindra, Godrej, Nelco, Giordano, Subaru Victoria University, Australia. Equipped with a Masters Degree in Business tons of experience Read More
Sugeeshma Chembreri
With A Masters in Economics from Calicut University and PG diploma
in International Business,
Sugeeshma holds a position of Business Development Manager at Apostrofo Olive for the last 2+ years. With a research mind and economics Read More
Suresh Kumar
Born in 1963, he was schooled in London & graduated in Commercial Arts from Delhi College of Art. He is currently a visiting faculty in two Design Schools in the capital to share his vast experience & professional knowledge to enthusiastic students. Throughout his Read More
Sachin Ravindran (NID)
Design to him is a problem-solving discipline. As a Product Design Alumnus of National Institute of Design (NID) Ahmedabad & Former Head of Concept Design at GM Modular Pvt. Ltd, Sachin Ravindran demonstrates great work. Read More
MAANYA KUMAR (NID)
Introducing Maanya Kumar - Where Animation and Sound Unite in Creative Symphony Step into the vibrant world of Apostrofo's Creative Department, and you'll encounter the brilliant Maanya Kumar,Read More
Sumil Sreedharan
Step into the realm of mesmerizing visual experiences and prepare to be captivated by the visionary work of Sumil Sreedharan. With an unwavering passion for motion graphics and an unmatched digitalized imagination, Sumil has carved Read More
Hussain Melattur
International Certified Corporate Trainer, Psychologist and Communicative English Trainer . Conducted 3500+ sessions in India & Abroad.