SEO (Search Engine Optimization):
SEO refers to the practice of optimizing a website and its content to improve its visibility and rankings in search engine results pages (SERPs). The goal is to attract organic (non-paid) traffic from search engines. Benefits of SEO include:
Increased organic visibility: Higher rankings in search results lead to increased visibility, which can result in more website visitors.
Targeted traffic: SEO helps attract relevant users who are actively searching for products or services related to your business.
Long-term results: SEO efforts can have a lasting impact, providing ongoing organic traffic and visibility.
Cost-effectiveness: While SEO requires initial investment, it can deliver a higher return on investment compared to other marketing methods.