SMM involves utilizing social media platforms to promote products or services, engage with the target audience, and build brand awareness. Benefits of SMM include:
Increased brand visibility: Social media platforms have extensive user bases, allowing businesses to reach a wider audience.
Targeted advertising: SMM platforms offer robust targeting options, enabling businesses to reach specific demographics and interests.
Customer engagement: Social media provides a direct channel for businesses to interact with their audience, build relationships, and receive feedback.
Viral potential: Engaging content on social media has the potential to go viral, expanding brand reach exponentially.

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