Rationale:
The logo for SUNCOAST PROJECTS was inspired by Kahlil Gibran’s Sand and Foam and Symphony of Arabian Sands where in the sweat of Kerala migrants residing in GulfCountries who became major shareholders of this company. The logo has been conceptualized as two hearts meeting each other in a sand clock. The metaphor clock has brought in to convey the time and hearts-beat-together concepts.
Description
The emblematic insignia of SUNCOAST PROJECTS draws its inspiration from the profound verses of Kahlil Gibran’s timeless works, specifically, “Sand and Foam” and the mesmerizing “Symphony of Arabian Sands.” Intricately woven into the fabric of this emblem is the compelling narrative of resilience and ambition, symbolized by the collective sweat of Kerala migrants who have evolved into pivotal stakeholders within the Gulf Countries, shaping the very essence of this distinguished company.
At the heart of this visual masterpiece lies a poetic convergence—an artful union of two hearts within the confines of an hourglass. This metaphorical clock not only encapsulates the essence of time but also resonates with the harmonious rhythm of hearts beating together in unity and purpose. The Typography, a choreography of letters, assumes a floral elegance, evoking the melodic ‘song’ of life. The letters S and C, reminiscent of Oriental Islamic architecture, intertwine to create an aesthetically pleasing symphony of design.
The nomenclature, presented in a dignified dark grey hue, subtly distinguishes between SUN COAST and PROJECTS, with a nuanced play of thickness to emphasize their unique identities. Reflecting the roots of SUN COAST in the Arabian landscape, the color palette chosen mirrors the golden hues of expansive sand dunes, while the letter C is adorned in the deep, captivating blue of the boundless sea.
In crafting this visual identity, every element has been meticulously chosen to embody sophistication, weaving together a tapestry of cultural significance, corporate resilience, and timeless elegance. The SUNCOAST PROJECTS logo stands not just as a symbol, but as an emblem of refined craftsmanship and unwavering spirit, resonating with the rich stories that have shaped its genesis.